Helping small businesses grow with the right analytics tools.

We started Haalytics in 2021 because small business owners kept asking us the same question: "Which analytics tool should I actually use?" The answers they were finding online were written by affiliate marketers who'd never opened the products. We set out to fix that.

What we do

We help small businesses, solopreneurs, and creators pick analytics tools that actually drive growth — not just collect data that sits untouched. We test every tool on real live sites with real traffic, score it against a public rubric, and publish honest reviews with the goal of saving our readers time and money.

Specifically, we cover:

• Web analytics — GA4, Plausible, Fathom, Umami, and the rest
• Product analytics — PostHog, Mixpanel, Amplitude, Heap
• Attribution and marketing analytics for small-business marketing
• Dashboards and BI tools suited for teams without a data engineer
• Practical setup guides for all of the above

Who we serve

If any of these describe you, we wrote this site for you:

• You run a small business or online store and need data to grow — but you don't have a data team
• You're a solopreneur, freelancer, or indie founder who wears every hat
• You're a content creator, blogger, or publisher trying to understand where your audience actually comes from
• You're a marketing consultant who needs a trusted source to share with clients
• You want to make a smart purchase decision without reading 40 sponsored "best of" lists written by the tools themselves

We explicitly don't write for enterprise data engineers, Fortune 500 procurement teams, or hardcore developers. Those audiences have dedicated publications — we serve the other 95% of the market.

Why trust us

Four promises we've held ourselves to since 2021 — and that you can hold us to.

1. We actually install the tool. Every review starts with a live install on a real production site. We don't rewrite spec sheets.
2. We publish our methodology. See exactly how we score tools on our methodology page. The numbers are reproducible.
3. We disclose every commercial relationship. Some links on this site are affiliate links. It never changes our score. Read the full disclosure.
4. We write for real small businesses. If a tool requires a data engineering team to use, we'll say so instead of pretending it's "intuitive."

What "growth" means to us

We don't believe analytics itself grows a business. Picking the right tool, understanding your data, and acting on what you learn — that's what grows a business.

Our job is to get you through step one (picking the right tool) as fast and confidently as possible, so you can spend your time on steps two and three. Every hour you spend fighting GA4 is an hour you're not spending with customers.

Get in touch

Have a tool you want us to review? A disagreement with one of our scores? A correction to suggest? Contact us. We read every email.